1. Create a Google My Business Account
First, you need to sign in to your church’s Google account. If you still have not created one, then you need to do so to access your business profile. Once ready, you can go to your Google My Business page and then create a free account by signing in.
2. Understanding Google Ads for Nonprofits:
To get started, go to https://www.google.com/business and click “Start now.” Then, search for your church by name or address. If your church already has a listing on Google, you’ll see a message that says, “You already have a Google listing for this business.” Click the “Claim this business” button to continue.
If your church doesn’t have a listing on Google yet, you’ll see a message that says, “No results found.” Click the “Add your business” button to create a new listing. In the Google My Business sign-in profile, you will then be asked about your church’s name. Input your official and registered church name (Avoid using abbreviations).
3. Fill Out the Church Address
Once you are in your Google My Business account, fill out your church’s address information, then click “Continue.”
4. Describe Your Church
Add in an important but short description of your church, including the specific denomination and what kind of church you have.
5. Add Your Church Contact Details
You can start adding your church information, like your church’s address, phone number, website, and description, to help people find your church when they’re searching on Google.
You can also add photos and videos, and manage your church’s reviews to give potential visitors a better idea of what your church is like.
6. Verify Your Church
Once you’ve claimed your listing, Google will send you a verification code mailed postcard or a phone call to your church’s address or contact number, which you’ll need to enter in your Google My Business account in order to verify your listing.
About Missio
At Missio, we specialize in digital advertising, social media management, and website design and management for faith-centered organizations. Our expertise in conversion tracking and Google Ads for Nonprofits ensures that your church gets the most out of your advertising grant. Contact us today to learn more about our services and how we can help your organization thrive online.
We understand your heart for the community. Allow us to do all the leg work for you so that you can put all your focus on leading your church.
Here’s a word from one of Missio’s clients:
“Missio is so easy to work with. Not only that, I am thrilled to see how well the program is working. I didn’t expect for us to spend as much as what we are spending with the Google Grant. Even more awesome is that 81% of our new members say that they find us through Google now!”
James Polits
Creative Director, Portland Christian Center
