When Facebook started testing and then rolling out new applications to the masses, one of its first applications was an add advertiser. It worked so well that Facebook later launched a whole suite of applications focused on using this application. The applications were all designed to work together, so advertisers didn’t have to spend all their time writing new code for each item.
Promoting pages and websites using Facebook
Nowadays, Facebook Advertisers still works well. However, because of the increase in popularity of Facebook, many people are wondering what they can do to promote their pages. For the most part, there are a few things that are being done by the average person. One of the easiest ways to promote is by posting a message to their Facebook fan page of a friend. The message will direct them to an application that can help them advance.
A message will go out to a Facebook fan page of a friend. The next step is to click the link provided in the Facebook ad. When the connection is connected, Facebook will direct the user to an application that allows them to advertise. This is the same as the way an advertiser would use an AdWords account.
If you plan to advertise your church through Facebook, you may use Facebook Advertiser to make that possible and reach more people quickly.
The Drawbacks
There are a couple of downsides to using this application as opposed to the Facebook ad account. The first problem is that it only works with a Facebook fan page. If you own a website, you won’t be able to get the application to work.
There’s nothing wrong with using the Facebook application. It’s a cool idea. However, because of Facebook’s popularity, many of these applications are not compatible with the new application. Therefore, those interested in using the application will have to go to other social networking sites to find them.
Secondly, the Facebook Advertiser application takes the user to a landing page. They have to click on the link on this landing page to be directed to a final landing page. The user has to click the link to the last landing page to finish out the process. This means that the ad has to stay in front of the user for an extended time.
Favorable Sides
There are some other advantages to using the Facebook Advertiser application. For example, the application allows the user to choose what type of information they want to include in their advertisement. These options include demographics, location, types of people the advertiser wants to advertise to, etc. The advertisers can also choose how much they’re willing to pay for a specific demographic.
Facebook Advertiser isn’t the only application being used for marketing the new applications. Some people still use AdWords, as well. That is the reason why some of them are still working even though others aren’t.
Points to Ponder
It is important to note that many people who use Facebook applications are advertising for different companies at once. As a result, when one application doesn’t work, it may be doing a good job.
Using Facebook Advertiser as your marketing tool means you won’t have to use the Facebook Ad Account. This is great if you don’t want to put a lot of time and effort into making an advertisement. You have to select your target demographic, pick the information you want to include, and you’re all set.
Start using Facebook Advertiser now
Another thing you may want to know about using the Facebook Ad Account is that the company is free to use. If you want to save money, you may want to look into paying for the service. You can save a bunch of money by only purchasing the software or paying the one-time fee. The price you will pay will depend on the amount of advertising you want to run.
You can create an advertising account on Facebook, so make sure to try it out for yourself. Just remember to take everything you need into consideration before you decide to buy it. You can try out the free versions before you decide to buy them. You can also test other platforms.
