Today, you’re making a great start by launching your church’s website. But what should you expect to see on the site?
As you move closer to starting a service, you’ll probably find that the world you’ve created on your computer can’t quite match the real world’s online presence. So now that you’ve taken the first step to launch a blog or YouTube stream or have a weekly online or Zoom broadcast, you’ll no doubt also want to grow your church online. The challenge lies in reaching out to the people who are looking for your services.
How to Help Promote Your Church Online
You can do several things to help when it comes to church marketing in ways that are less time-consuming than sending out an announcement. One is to create an email list. This way, you won’t have to write out and distribute the same reports every week, but you’ll be able to remind those that signed up for the services of your presence so that you can get them back to your website for more information.
A blog is an excellent way to reach those that don’t live close by, and it’s a good idea to have a newsletter. You can put your events or news on there and keep the members informed of your ministry changes. It’s always great to tell the members about important upcoming events, so they’ll have something to look forward to.
Send News to the Community
You may decide to put a “news” tab or column on your site where you can send out an e-newsletter. The good news is that even though you’re putting out an e-newsletter, the information you’re posting on the website is not as important as what’s going to be posted on your bulletin.
If someone can’t read what you post on the bulletin page, they won’t be able to read what you’re posting on your e-newsletter. You’ll want to make sure that any information you’re putting online is informative and enjoyable. You may encounter a lot of benefits of marketing your church online.
Use Social Media
If you’re planning a service, you may be wondering what you can do to attract people to come to your church. One way to do that is to use social media to give them a call. Create an event on Facebook, MySpace, or Twitter, where they can enter their name and email address and then be directed to your website and your message.
Be Specific and Complete Every Detail
When you do that, make sure that you have your site listed on all of those social sites to see what they can expect from you. And don’t forget to include the URL for your web site in your call. If you’re using these kinds of services, they can also help you promote your website to those in your local area, but in some cases, you’ll be better off putting it on your website.
No matter how large or small the membership in your church, the reality is that it can’t be ignored. In today’s economy, it’s critical for those that serve to put their message out there to reach those who need to hear.
Start a Community of Believers Online
By starting an online community of like-minded Christians, reaching out to people who are not necessarily familiar with you or your message is possible. Even if your message is small, you can be assured that people who are not familiar with you will find your web site and have a chance to come to your community.
It can be tempting to think that an online community of people is a big step down from having a large group in your local church. But the difference between these two types of people is genuine. An online group generally has the benefit of being immense, more inclusive, and much more convenient.
Those who belong to your church online don’t have to worry about leaving you behind. There will be people in this online community that are very interested in what you and your message.
By growing your church online, you’ll have more people interested in what you have to offer. It is an excellent way for people to connect with you and your message.
