Tips to Effectively Market Your Church
by Andrew Spikes
December 14, 2020

You can find a multitude of church marketing strategies out there today. They virtually bombard you. It’s impossible to avoid them altogether, even if you want to. There is so much information out there that it can be overwhelming. You need to handle how the marketing strategy you’re using now may impact your church in the future.

Church nowadays have used marketing tactics.

Many churches have marketing strategies that they use to promote their church. They have websites, social media pages, newsletters, blog sites, and each church marketing strategy has a purpose and a goal. It would help if you used all the tools available to you to be successful. Some marketers find ways to improve their social ads management to utilize their church marketing strategies.

Grab the most necessary information

First, you need to have some reliable information about your church and why people should attend. The first step is, to be honest. If you lie about who you are and what your church is all about, people will see right through you. If you aren’t 100% forthright about what your church is all about, people will find out anyway, without you knowing.

Look for ways to spread the words.

Ask people to spread the word. Have the church events and fundraisers advertised in local publications and on the radio? Set up a blog on the church website and add content regularly. Use technology to reach out to potential members. There is no better way to reach out to people than through the internet.

Join local community groups

Try to get involved in local community groups as well. They can provide you with several contacts. Ask to speak at events—volunteer to help with things at the church. Become an outreach worker. There is always something you can do to help the church grow.

Use Word-of-Mouth strategy

Another right way to incorporate church marketing into the strategy is to get your church information out to as many people as possible. Word of mouth advertising has always been successful. Word of mouth is one of the essential types of marketing because people want to be a part of something already established and growing – and they don’t care if there are drawbacks or struggles along the way.

Don’t leave the people out.

One of the most significant parts of church marketing is that it allows people to interact with the church. This is not the same as traditional marketing, which focuses on a particular demographic – it is much more personal and allows the church to reach out to the people’s hearts. The best church marketing strategies allow for interaction between the church and the people. Ask the church members for their ideas on where to get more information. You can create web pages, email newsletters, and get-well-soon notes.

Go online

You can also get more information on church marketing online. Many helpful websites provide a wealth of information on this topic. These include church directory listings, church website design, and church marketing software, and some feature articles written on the theme of church marketing. All of this allows you to gain a solid understanding of how this lucrative business can benefit your church and its members.

Church Directories

Church directories are an excellent source for finding out information on how to market a church properly. Many of these directory services are sponsored by various businesses that have found value in having their advertisements placed within a directory of churches. These businesses pay a fee to the guide for the exposure that they can achieve. In return, the directory gets a percentage of those profits. Because this form of advertising is often less expensive than print or radio ads, churches often use it.

When using a resource such as the “church directory,” it is essential to remember to review the material before submitting your information carefully. Make sure that the directory you submit to is complete and up to date with accurate contact information. Your church directory should contain the current church name, church address, phone number, and email address of all church leaders. You may also want to include a church map and a list of events scheduled for the area.